Instructional Software Lesson Plan
Lesson Topic: Promotional Mix (High School Marketing class)
Goals for Lesson:
Materials:
Learning Activities:
Goals for Lesson:
- Explain the role of promotion in business and marketing
- Describe the concept of the promotional mix
- Review key promotional mix terms
Materials:
- Laptop or mobile device
- Drill & Practice:
- Instructional Games:
Learning Activities:
- Students will have previously learned about Ch. 17: The Promotional Mix. This will be a supplemental activity for students to have a formative review before taking the chapter quiz or test.
- Students will review the Ch. 17 terms by following the drill & practice links to either the eFlashcards or Study Stack review. They should go through their chosen stack at least twice or until time is up. (15 min)
- Students will then review their knowledge by playing the instructional games fill in the blank and crossword puzzle. They will click on the fill in the blank link, read the instructions, and complete the activity by clicking and dragging the correct term to its corresponding definition and checking their answers. Any incorrect responses should be noted and students will try again until they correctly complete the activity. Upon completion, students will follow the next link to the crossword puzzle review, read instructions and complete the puzzle. Students should review any answers that they get incorrect. (15 min)
- After completing all review activities, students will complete the Quizlet test as their last formative review of Ch. 17. After completing the test, they will check their answers and then go back to previous activities and review key terms and definitions that they are still struggling with. (15 min)