Internet Lesson Plan
Creating Advertisements
Overview: Students will brainstorm and create their own advertisements using Web 2.0 technologies.
Description: Students will review the three advertising techniques: pathos (emotional), logos (logical), and ethos (credibility/character). They will do this by brainstorming ideas and brand examples of each. Next, they will create a short presentation that will assist in reviewing these terms. Finally, they will apply their advertising knowledge and create two ads using two of the three techniques.
Content Area & Grade Level: Marketing, Grades 10-12
Objectives:
Standards:
Materials/Resources: (see learning activities for details)
Learning Activities:
Overview: Students will brainstorm and create their own advertisements using Web 2.0 technologies.
Description: Students will review the three advertising techniques: pathos (emotional), logos (logical), and ethos (credibility/character). They will do this by brainstorming ideas and brand examples of each. Next, they will create a short presentation that will assist in reviewing these terms. Finally, they will apply their advertising knowledge and create two ads using two of the three techniques.
Content Area & Grade Level: Marketing, Grades 10-12
Objectives:
- Review pathos, logos, and ethos advertising techniques
- Brainstorm examples of pathos, logos, and ethos advertising techniques
- Create effective advertisements using Web 2.0 technologies
Standards:
- Nebraska Career Education Standard 1: Students will understand the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome.
- Benchmark 1.1: Explain the role of promotion as a marketing function
Materials/Resources: (see learning activities for details)
- Bubbl.us
- Haiku Deck
- Canva
- Laptop computer
- Internet access
Learning Activities:
- Activity #1: Brainstorm Ideas
- Activity #2: Present Your Advertising Knowledge
- Activity #3: Create Your Own Ads